Insights
Perspectives on building technology from inside a business, not outside it.
StrategyMarch 10, 2026
Why We Stopped Buying Software and Started Building It
The cost analysis of 15 SaaS tools vs one platform, and the unexpected benefit of creating IP with independent value.
EngineeringMarch 5, 2026
The 139-Table Problem: Designing a Database for Operational Complexity
A technical deep-dive on data modeling for a multi-location enterprise with complex operational requirements.
AIFebruary 28, 2026
AI in Production: Lessons from Building AI Products for Regulated Industries
Why AI needs grounding, how to handle compliance where hallucinations have legal consequences, and cost optimization for production workloads.
StrategyFebruary 20, 2026
From Internal Tool to SaaS Product: The Playbook
How to identify which internal tools have market potential and what changes between internal and external use.
StrategyFebruary 15, 2026
The Operator's Advantage in Software Development
Why software built by operators is fundamentally different from software built by consultants or agencies.